Marketing At Municibid

Sell Your Surplus for More

Municibid's marketing team gives you the most exposure and best quality bidders for the highest winning bid prices for your surplus. Trusted by over 5,000 government agencies nationwide.

Trusted by over 6,000 governments and schools

With an average of 50+ making the switch to Municibid each month.

Sophie Eden

Welcome to Municibid!

My #1 priority is to put your surplus in front of the best bidders so you receive the most to reinvest back into your community. Whether you need a new truck or to support a program, surplus sold on Municibid has generated millions of dollars back into cities, police departments, DPWs, and more local governments and schools like yours.

The exposure your surplus assets receive at Municibid is parallel to none. Our marketing department has expertise in launching press releases, ads, mailings, social media, email campaigns, and more to bring the best customers for your surplus.

We provide all of these marketing services for you at 0 cost to you. You keep 100% of your auction proceeds.

Schedule a demo to see how easy it is to sell with Municibid.



We look forward to working with you!

Sophie Eden
Director of Marketing @ Municibid
"Needless to say we are thrilled with the results! With the amount of exposure and truly competitive bidding through Municibid, I have to say it wasn’t much of surprise that we did so well. The best part about is we get to keep 100% of the proceeds."
Mike Ahern
Public Buildings Special Projects Manager - Town of Mansfield, MA
How It Works

The Surplus Auction Journey

Along with a large audience, we target the most qualified bidders.

Municibid listing
2014 Chevrolet Silverado

1500 4WD up for auction, excellent condition. No Known issues. Fleet maintained. 46,793 Miles. 5.3L V8. Power windows / Locks

Page Views: 10,919
Bids: 117
View Listing
Day 1
Item posted
Starting Bid: $4,000
Day 7
Marketing is at work
Current Bid: $5,000
Day 16
Item Sold!
Winning Bid: $24,000
Why marketing matters graphic

Why Marketing
Matters

Marketing is what brings in the most qualified bidders to your surplus auctions. It’s not enough to simply put your surplus in front of millions of people, we create custom marketing campaigns to reach the right people.

With our marketing behind your surplus auctions, we provide you with the highest quality bidders and most competitive bidding for the highest selling prices.

We’re the little fish in a sea of big fish that means the little things matter to us. Whether it be sending an email to a specially curated list of bidders or personally speaking at an interview about your surplus, we go the extra 100 miles for you.

Your Success Is
Our Success

All of our services are 100% free for you. No matter how many ads or marketing initiatives we do for you, we never charge you a single cent for our marketing services.

Our business model is aligned with your success. We charge the winning bidder a buyer’s fee that is a percentage of their winning bid. Our incentive is to sell your surplus for the most. It truly is a win-win for both of us.

Plus you’ll save thousands of dollars if not more in hauling fees by selling your surplus instead of throwing it away.

We look forward to maximizing your returns with your surplus!

“We have realized hundreds of thousands of dollars funneled back into the District’s operating budgets, have saved thousands on hauling (dumping) fees, and have kept tons of surplus out of the landfills!”
Robert Schultz
Lower Merion School District, PA

How We Do It

Along with a large audience, we target the most qualified bidders.

Right People

We have a deep understanding of our audience with user personas. We consistently communicate with our bidders. We have advanced data tracking and analysis of our website users and bidders.

Right Message

We target content by past bidding activity, item category, and location. We analyze messaging performance data to continually improve. We have a strong presence on channels our audience is active on.

Right Time

We have regular communications to stay top of mind with our bidders. We optimize sending days and times. We maximize marketing of items in correlation to current market trends and seasons.

“Municibid has been a great resource - if I have any problems creating the post for my items, the staff are very helpful. The bid amounts always exceed our expectations"

Gwen Jonik
Upper Uwchlan Township, PA

Methods of Marketing

Your surplus is marketed across traditional and digital mediums to get the most exposure.

Podcasts

The Municibid Podcast covers a variety of topics that bring in industry experts, manufacturers, businesses, government agencies and more to discuss industry trends, opinions, and knowledge to a nationwide audience across platforms such as Spotify, YouTube, and Apple.

Emails

We regularly send emails with recommended items based on bidders’ preferences. 28% of our emails are opened by bidders vs 9-15% industry average open rate.

Paid Media

From Facebook ads to Google ads, your surplus is featured where your bidders are. We can target people by location and interests, so your surplus is in front of the most qualified bidders.

PR Experts

Whether your local news station or international TV, our PR experts spread the news about your surplus. For example, a radio interview by The Bruce St. James Show on WLS-AM 890 Chicago resulted in a 350% increase in user registrations.

Social Media

From posts, chats, to groups, we’re always growing our bidder community and giving your surplus the maximum exposure on social media, including Facebook and Instagram.

Industry Publications

Municibid markets items that are relevant to specific industries onto industry website directories and into industry databases that buyers are looking at every day.

Blog Insights

We provide insights to our audience on bidding tips, car buying, and more so they can make the best decisions. A well-informed bidder is a better bidder and helps decrease bidder defaults.

Direct Mailings

We put your surplus in the hands of bidders with postcards, letters, etc. Even for bidders who aren’t tech savvy with social media, your surplus is being seen by them too with direct mailings

AI

Municibid leverages AI to streamline processes, enhance efficiency, and deliver a faster, smarter experience while keeping human expertise at the core of every interaction.

Our Expert Marketing Team

Our marketing team is comprised of experienced specialists, each bringing their own complementary expertise to the table. Together, they form a perfect storm of marketing prowess, fully dedicated to the success of your listings.

Sophie Eden
Sophie Eden
Director Of Marketing
Shannah Henderson
Shannah Henderson
PR Manager
Glez Bautista
Glez Bautista
Marketing Assistant
Aaron D Anthony Brown
Aaron D’Anthony Brown
Content Manager
How We Do It

Municibid's Marketing Team Attracts the Most Quality Bidders for Your Surplus

From launching press releases to managing email campaigns, launching ads and social media programs, our marketing efforts are aimed at attracting the best bidders for your surplus—all at no cost to you​.

We understand the importance of targeting the right people with the right message at the right time, and we leverage both traditional and digital mediums to ensure maximum exposure of your surplus and better results.

Learn More
Serving our governments and communities
1m+
Buyers In Network
6.7k+
Government Sellers
572
New Sellers In 2024
19+
Years In Business

We Offer Exceptional Customer Support,
Anytime You Need It.

We take great pride in delivering the absolute best customer service. Though we've designed Municibid to be intuitive and easy to use, when support is needed, we are here 24/7/365 via our support page, our Municibid Messenger online chat system, and by email or phone.

Instant Chat

Quickly speak with a Municibid expert or leave us a message.

Email

Send us a message and we'll get back to you promptly via email or phone call.

Send Message
Call Us

Leave a message and a Municibid team member will reach out to you.

1-800-531-6074
“The support from Municibid staff is nothing but top shelf!”
Joseph Padulla
Chief Procurement Officer - City of Waltham, MA
Get started with Municibid

We are here to answer any additional question you may have!

Schedule Demo

Frequently Asked Questions

Is bidding open to the public?

faq expand icon

Can I set a reserve price?

faq expand icon

Is a contract required to sell on Municibid?

faq expand icon

Do we need to sign a contract?

faq expand icon