The Start Low Strategy
Setting a low starting price is what entices more bidders to bid!

2012 JD 624K Payloader
Well maintained. 4415 hrs. Stored inside garage. Minor rust. Some spots repaired. JRB coupler. Auxiliary hydraulics.
"Although I was skeptical as all get-out, I followed Municibid’s recommendations and posted the minimum bid at about 10% of what I hoped to get for each item. In the end, my trucks exceeded expectations by about $13,000 each, and the paver and grader that we hoped to sell for parts, exceeded my expectations by $4,700 and $7,300, respectively! Thanks for your advice, expertise, and guidance!”
We understand. You want to make sure you're not giving away your items. In order to prevent this, you might think about setting a high starting price. While it seems logical, a high starting price will do more harm than good.
The idea is to get as many bidders involved as possible and setting a low starting price is what entices more bidders to bid. These bidders, in turn, become competitive against each other which is what drives the price of your item higher and provides you with results that may be better than you expected.
Also, please remember you are never obligated to accept any bids. You reserve the right to reject any bids for any reason. Our bidders understand this and agree to this each time they bid.
One of the most common questions we get from sellers is “okay then, what starting price should I set?” We typically recommend starting auctions at about 10% of the expected value of the item, the lower the better. So if you have researched and estimated the value of your item, or have been provided a third party appraisal or trade-in value, that states the item is worth $10,000, the starting bid should be no more than $1,000. Many times, when we make this recommendation, it’s met with great skepticism. But once we explain our reasoning, our sellers try it and are thrilled with the results.
A further explanation:
Have you ever gone to a live auction or watched one on TV?
Did you see the auctioneer try to start off an auction with a ridiculously high starting price? No one bids, right? Then the auctioneer yells “give me a dollar bill” and all of a sudden, a bunch of hands go flying up and the bidding ensues.
Unlike live auctions, we can’t start high and work our way back down to a low price that motivates people to bid, we need to start at the lowest price.

The idea is to bring as many people into the auction as possible.
This includes bringing in folks hoping to get a deep discount on items. Once there are several people involved in the auction, the competition amongst bidders heats up. The mindset changes from “that’s a steal at that price” to “ah, what the heck, what’s another $20.” This competition is what drives the price up.
The bottom line is we are on your side!
The success of our business is directly inline with your auction results. We want you to sell your items for the highest possible amount. We are here to help, so never hesitate to ask for recommendations or an opinion.
