Seller Tips

Start Low, Sell High

How It Works

The Start Low Strategy

Setting a low starting price is what entices more bidders to bid!

Municibid listing
2012 JD 624K Payloader

Well maintained. 4415 hrs. Stored inside garage. Minor rust. Some spots repaired. JRB coupler. Auxiliary hydraulics.

Above Reserve: 57.67%
Bids: 239
View
Setting a low starting price brings in more bidders
Starting Bid: $10,000
More bidders create more competition, leading to higher sale prices for your item
There is absolutely no risk in setting a low starting price
Sale Price: $94,600
"Although I was skeptical as all get-out, I followed Municibid’s recommendations and posted the minimum bid at about 10% of what I hoped to get for each item. In the end, my trucks exceeded expectations by about $13,000 each, and the paver and grader that we hoped to sell for parts, exceeded my expectations by $4,700 and $7,300, respectively! Thanks for your advice, expertise, and guidance!”
Bruce R. Light
Penn Township Secretary / Manager

We understand. You want to make sure you're not giving away your items. In order to prevent this, you might think about setting a high starting price. While it seems logical, a high starting price will do more harm than good.

The idea is to get as many bidders involved as possible and setting a low starting price is what entices more bidders to bid. These bidders, in turn, become competitive against each other which is what drives the price of your item higher and provides you with results that may be better than you expected.

Also, please remember you are never obligated to accept any bids. You reserve the right to reject any bids for any reason. Our bidders understand this and agree to this each time they bid.

One of the most common questions we get from sellers is “okay then, what starting price should I set?”  We typically recommend starting auctions at about 10% of the expected value of the item, the lower the better. So if you have researched and estimated the value of your item, or have been provided a third party appraisal or trade-in value, that states the item is worth $10,000, the starting bid should be no more than $1,000. Many times, when we make this recommendation, it’s met with great skepticism.   But once we explain our reasoning, our sellers try it and are thrilled with the results.

A further explanation:

Have you ever gone to a live auction or watched one on TV?

Did you see the auctioneer try to start off an auction with a ridiculously high starting price?  No one bids, right? Then the auctioneer yells “give me a dollar bill” and all of a sudden, a bunch of hands go flying up and the bidding ensues.

Unlike live auctions, we can’t start high and work our way back down to a low price that motivates people to bid, we need to start at the lowest price.

The idea is to bring as many people into the auction as possible.

This includes bringing in folks hoping to get a deep discount on items. Once there are several people involved in the auction, the competition amongst bidders heats up. The mindset changes from “that’s a steal at that price” to “ah, what the heck, what’s another $20.” This competition is what drives the price up.

The bottom line is we are on your side!

The success of our business is directly inline with your auction results. We want you to sell your items for the highest possible amount. We are here to help, so never hesitate to ask for recommendations or an opinion.

Real "Start Low, Sell High" examples:

2012 John Deere 624K Payloader
Starting Bid
$10,000
Sale Price
$94,600
% Above Reserve
57.67%
2011 Volvo L-70 F Wheel Loader 4X4
Starting Bid
40,000
Sale Price
$75,400
% Above Reserve
67.56%
2016 Freightliner / Altec 72' Bucket Truck
Starting Bid
$5,000
Sale Price
$64,100
% Above Reserve
113.67%
2019 John Deere 410L Backhoe
Starting Bid
$20,000
Sale Price
$48,200
% Above Reserve
20.50%
2000 John Deere 544H Wheel Loader
Starting Bid
$50
Sale Price
$47,600
% Above Reserve
2280.00%
2017 F-550 Dump Truck
Starting Bid
$5,000
Sale Price
$46,100
% Above Reserve
92.08%
2017 F-550 6.7 L 4X4 Dump Truck
Starting Bid
$8,000
Sale Price
$39,001
% Above Reserve
30.00%
2005 Cat 318C Excavator
Starting Bid
$500
Sale Price
$36,000
% Above Reserve
80.00%
2013 Ford F550 XL Dump Truck
Starting Bid
$2,000
Sale Price
$36,000
% Above Reserve
44.00%
2012 Caterpillar 420F Backhoe
Starting Bid
$1,000
Sale Price
$34,600
% Above Reserve
1630.00%
2013 Ford F-550 Diesel 4X4 Dump
Starting Bid
$15,000
Sale Price
$34,100
% Above Reserve
127.33%
2008 John Deere Boom Mower
Starting Bid
$750
Sale Price
$33,300
% Above Reserve
566.00%
2014 Tymco 600 Sweeper
Starting Bid
$5,000
Sale Price
$32,101
% Above Reserve
28.40%
1972 Cat D7F Dozer
Starting Bid
$3,000
Sale Price
$32,100
% Above Reserve
114.00%
2007 Bobcat Compact Skid Steer/Loader
Starting Bid
$5,000
Sale Price
$30,700
% Above Reserve
207.00%
2009 Bobcat S250 Skid Steer Loader With Accessories
Starting Bid
$5,000
Sale Price
$20,000
% Above Reserve
35.59%
2004 Bobcat Toolcat 5600
Starting Bid
$5,000
Sale Price
$19,400
% Above Reserve
94.00%
2013 John Deere 1600 Turbo Mower
Starting Bid
$1,500
Sale Price
$16,350
% Above Reserve
172.50%
2021 Ford Interceptor Police Utility Hybrid Explorer
Starting Bid
$1,000
Sale Price
$12,800
% Above Reserve
113.33%
2021 Dodge Durango Police Car
Starting Bid
$5,000
Sale Price
$12,400
% Above Reserve
24.00%